Shaku

Privacy Policy

Last Updated: 03/09/2026

This Privacy Policy explains how Shaku ("we," "us," or "our") collects, uses, stores, shares, and protects your personal information when you use the Shaku mobile application, website, software, AI measurement tools, wardrobe tools, product discovery features, affiliate shopping features, SDK, API, Shopify plugin, and related services, collectively referred to as the "App" or "Services."

By creating an account, accessing, or using Shaku, you agree to the practices described in this Privacy Policy.

We are committed to complying with applicable privacy laws, including Canada's Personal Information Protection and Electronic Documents Act ("PIPEDA"), the General Data Protection Regulation ("GDPR"), and applicable provincial privacy laws, including Quebec's Law 25 where applicable.

1. Information We Collect

1.1 Account Information

When you create an account, we may collect:

  • Name or username
  • Email address
  • Password
  • Login credentials
  • Account settings
  • Optional profile details, such as gender, style preferences, fit preferences, clothing preferences, or shopping preferences

Passwords are stored using security protections such as hashing and salting. We do not store your password in plain readable form.

1.2 Measurement, Body, and Garment Data

When you use our AI measurement tools, we may collect or generate:

  • Body measurements generated by our algorithms
  • Garment measurements generated by our algorithms
  • Height, weight, gender, fit preferences, or style preferences, if provided
  • Measurement history
  • Size recommendation results
  • Uploaded body images used for measurement
  • Uploaded garment images used for measurement
  • AI-generated measurement results
  • Metadata related to the measurement process

This data is used to provide body measurement, garment measurement, size recommendation, fit guidance, and related App features.

1.3 Photos and Camera Permissions

To generate measurements or provide image-based search features, the App may require camera or photo access.

We may collect:

  • Full-body photos used for measurement
  • Garment photos used for garment measurement
  • Uploaded clothing images used for search
  • Images used for wardrobe or outfit features
  • Device information related to image capture, such as camera type, dimensions, and orientation data where applicable

Important privacy protections:

  • Where applicable, your face is automatically blurred on your device before measurement images are uploaded
  • We do not intentionally store or process unblurred facial images for body measurement
  • Measurement images stored on our servers are encrypted
  • Uploaded images are used only for the purposes described in this Privacy Policy

You may disable camera or photo permissions through your device settings, but some features may not work properly.

1.4 Search, Shopping, and Wardrobe Activity

When you use clothing search, product discovery, wardrobe, or shopping features, we may collect:

  • Search terms
  • Uploaded images for search
  • Product views
  • Product clicks
  • Affiliate link clicks
  • Saved or liked items
  • Wardrobe items
  • Outfit preferences
  • Retailer redirects
  • Interaction data with product recommendations
  • Shopping preferences
  • Brand preferences
  • Budget preferences, if provided

We do not own or sell clothing products. We display product results, recommendations, or links from third-party retailers, affiliate networks, product feeds, or partners.

1.5 Affiliate Links, Retail Partners, and Shopping Data

The Shaku App may display clothing items, product recommendations, advertisements, sponsored results, and shopping links from third-party retailers, affiliate networks, and partner platforms. These may include, but are not limited to, affiliate networks, brand affiliate programs, retailer product feeds, and other affiliate or advertising partners.

Some links in the App are affiliate links. This means that Shaku may earn a commission or referral fee if you click a link and make a purchase from a third-party retailer.

When you interact with shopping features in the App, we may collect information such as:

  • Search terms
  • Product views
  • Product clicks
  • Affiliate link clicks
  • Saved or liked items
  • Retailer redirects
  • General interaction data with product recommendations
  • Device and technical information related to link performance, fraud prevention, analytics, and attribution

We may use this information to:

  • Show relevant clothing recommendations
  • Improve search results and size recommendations
  • Measure affiliate link performance
  • Understand which products or retailers users interact with
  • Prevent fraud, misuse, or invalid traffic
  • Improve the App and user experience
  • Generate aggregated analytics and business reports

Third-party retailers and affiliate partners may also collect information when you click their links or visit their websites or apps. Their collection and use of information is governed by their own privacy policies, cookie policies, and terms.

Shaku does not control the privacy practices of third-party retailers, affiliate networks, or external websites.

1.6 Technical, API, and Integration Data

When the App or a partner integration communicates with Shaku services, we may collect technical and operational data, including:

  • API requests
  • API usage logs
  • Request volume and service usage metrics
  • IP addresses
  • Device type
  • Browser type
  • App version
  • Operating system
  • Error logs
  • Diagnostic reports
  • Security logs
  • Fraud-prevention logs
  • Integration identifiers, such as API keys or OAuth tokens where applicable

This information is used to operate, monitor, secure, debug, and improve Shaku services.

1.7 Payment and Subscription Data

If you purchase a subscription, premium feature, or paid service, payment may be processed by third-party payment providers, app stores, or billing platforms, such as:

  • Apple App Store
  • Google Play
  • Stripe
  • Shopify billing
  • Other payment processors or billing platforms

Shaku does not directly store full payment card details.

We may receive limited payment-related information, such as:

  • Subscription status
  • Payment confirmation
  • Billing plan
  • Transaction ID
  • Renewal or cancellation status
  • Invoice or receipt information
  • Refund status where applicable

Payment providers process payment information according to their own terms and privacy policies.

2. How We Use Your Information

We use your information to:

  • Create and manage your account
  • Authenticate your identity
  • Generate body measurements
  • Generate garment measurements
  • Provide size recommendations
  • Provide wardrobe and outfit management features
  • Display clothing search results
  • Display product recommendations
  • Personalize shopping and style recommendations
  • Operate affiliate links and shopping features
  • Track affiliate link performance and attribution
  • Improve AI measurement algorithms
  • Improve search and recommendation systems
  • Maintain and improve App functionality
  • Provide customer support
  • Monitor usage trends
  • Detect fraud, abuse, invalid traffic, or security risks
  • Debug technical issues
  • Comply with legal, tax, billing, and regulatory obligations
  • Generate anonymized or aggregated analytics and business reports

We do not sell your personal information.

3. AI Processing and Automated Recommendations

Shaku uses artificial intelligence and machine learning technologies to provide body measurement, garment measurement, size recommendation, outfit planning, clothing search, and product discovery features.

AI-generated results may be based on:

  • Photos you upload
  • Body measurements
  • Garment measurements
  • Height or other information you provide
  • Fit preferences
  • Style preferences
  • Search history
  • Saved items
  • Product interactions
  • Retailer size charts
  • Product data from retailers or partners

AI results are best-effort estimates and may not be perfect. You should review product information, size charts, retailer policies, and your own preferences before making purchase decisions.

We may use anonymized, aggregated, or privacy-protected data to improve our AI systems, measurement accuracy, recommendation quality, and App performance.

4. Third-Party Affiliate Networks and Tracking

To operate affiliate features, Shaku may work with third-party affiliate networks, tracking providers, analytics tools, and retail partners. These partners may help us track clicks, referrals, purchases, commissions, campaign performance, and fraud prevention.

These partners may use tracking technologies such as cookies, tracking links, device identifiers, pixels, or similar technologies when you click affiliate links or visit third-party websites.

Depending on the partner and your location, these technologies may collect information such as:

  • The product link you clicked
  • The time and date of the click
  • The retailer or offer you visited
  • Your device type and browser
  • Approximate location based on IP address
  • Referral source
  • Purchase attribution data, where available

We do not receive your full payment card details from retailers or affiliate networks.

We may receive limited purchase or commission information, such as whether a qualifying purchase occurred, the product category, order value, commission amount, or transaction status. This information is used for attribution, reporting, fraud prevention, and business analytics.

5. Image Security and Data Protection

Shaku implements security measures to protect measurement images and sensitive data, including encrypted storage, access controls, and on-device face blurring where applicable. Images uploaded for measurement are retained for up to three (3) months and are then automatically deleted.

6. Minors

The App is intended for users 18 years or older.

Users under 18 may only use the App with parental or guardian consent. We do not knowingly collect personal information from minors without appropriate consent.

If you believe a minor has provided personal information without proper consent, contact us and we will take appropriate action.

7. International Data Transfers

Shaku may process or store personal information in Canada, the United States, Europe, or other countries where we or our service providers operate.

Where required, we use appropriate safeguards for international data transfers, such as contractual protections, security measures, and compliance with applicable privacy laws.

8. Fraud Prevention and Security Monitoring

We may monitor usage of the App, affiliate links, product clicks, API requests, measurement services, and account activity to detect:

  • Fraud
  • Abuse
  • Invalid traffic
  • Automated activity
  • Security threats
  • Unauthorized access
  • Violations of our Terms
  • Manipulation of affiliate links or product clicks
  • Misuse of APIs or integrations

We may use collected technical and usage data to protect Shaku, users, partners, affiliate programs, and third-party services.

9. Cookies, Pixels, and Similar Technologies

Shaku and its partners may use cookies, pixels, tracking links, device identifiers, analytics tools, and similar technologies to:

  • Keep users signed in
  • Operate App features
  • Measure usage and performance
  • Track affiliate referrals
  • Attribute purchases or commissions
  • Improve recommendations
  • Prevent fraud and invalid traffic
  • Analyze App performance

Some third-party retailers, affiliate networks, or advertising partners may use their own tracking technologies when you click their links or visit their websites. Their use of these technologies is governed by their own privacy policies.

Affiliate and advertising tracking scripts are only loaded for visitors in the United States and Canada, based on an automated estimate of your location. We take this approach instead of a consent banner while we are not meaningfully serving visitors elsewhere; if that changes, we will update this policy and how consent is obtained.

10. Third-Party Links and Retailer Websites

The App may contain links to third-party websites, apps, retailers, affiliate networks, and external platforms.

Shaku is not responsible for:

  • Third-party privacy practices
  • Retailer policies
  • Product availability
  • Product pricing
  • Product quality
  • Shipping
  • Returns
  • Refunds
  • Customer service
  • External website security

You should review the privacy policy and terms of any third-party website or retailer before making a purchase or providing information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make important changes, we may notify you through the App, by email, or by posting an updated version.

Your continued use of the App after changes are posted means you accept the updated Privacy Policy.

12. Contact Us

For questions, concerns, privacy requests, or data deletion requests, contact:

[email protected]